Agustin Mc Cargo
Founder of Cardo Growth and creator of Cardo GO.
Growth problems rarely belong to one channel. They usually sit somewhere in the commercial system.
His work spans strategy, positioning, acquisition, conversion, analytics and automation. The common thread is diagnosis: identify what is blocking growth, decide what to address first, and connect strategy to execution.
That perspective was built across the system over time: from creative direction and messaging to SEO, outbound, paid media, tracking and AI-enabled growth operations.
Each capability began where the previous one stopped being enough.
Creative and commercial communication
Advertising, copywriting and creative direction established the first layer: understanding attention, emotion and how commercial narratives influence decisions.
- Advertising
- Copywriting
- Creative direction
- Brand thinking
Positioning and digital experience
The work expanded from creating messages to defining what a company should say, how the market should understand it and how that value should appear across the customer experience.
- Value proposition
- Positioning
- Messaging
- UX writing
Search and digital foundations
SEO, editorial strategy and website work added a longer-term layer: building assets that help the right market discover, understand and evaluate the offer.
- SEO
- Content strategy
- Websites
- Demand capture
Outbound and market access
Outbound added direct access to the commercial system: identifying the right accounts, reaching senior buyers and turning market attention into qualified conversations.
- B2B outbound
- Targeting
- Deliverability
- Qualification
Growth leadership, measurement and operating systems
The current layer is deciding how the system should work together: diagnosing constraints, connecting acquisition and measurement, coordinating specialists, automating repetitive operations and using evidence to decide what should happen next.
- Growth diagnosis
- Analytics & tracking
- Automation
- Experimentation
- Commercial prioritisation
Breadth is not the proposition.
Integration is.
The value is not that Cardo can touch many disciplines. It is that positioning, website, acquisition, conversion and commercial learning remain connected under one senior commercial view.
Diagnose before prescribing
The engagement starts with the business context, not the assumption that one channel or tactic is automatically the answer.
Strategy stays close to execution
The person defining the priorities remains involved in implementation, measurement and learning.
Specialists around the requirement
Designers, developers, researchers and channel specialists are added when the work requires them — not inserted between the client and the decisions.
Today, that integrated perspective is applied through Cardo across growth advisory, outbound acquisition, paid media, SEO and content, analytics and tracking, and website conversion.
That same operating model also led to Cardo GO, the AI growth operator built to connect advertising, analytics, SEO, tracking and website evidence in a controlled investigate → decide → execute → verify loop. The full operating philosophy lives in How Cardo Works.
See Client OutcomesAgustin Mc Cargo
Agustin is the founder and lead operator behind Cardo Growth. He combines creative direction, positioning, acquisition, SEO, paid media, analytics, automation and commercial prioritisation to help B2B companies decide what to fix, build or activate next.
Depending on the situation, he works as an external growth lead across the system or as a specialist operator inside an existing marketing and sales organisation.
- Based in
- Bari, Italy
- Markets
- Europe, Latin America and international B2B markets
- Languages
- English, Spanish and Italian
- Engagement model
- Direct founder involvement from diagnosis through execution
- Experience
- 10+ years across communication, positioning, commercial strategy and growth
- Background
- Advertising creativity, communication and media studies, with continued growth-strategy training
Current and recent work includes growth, acquisition, product and go-to-market projects with teams at EMERGER, Infinito Software, YecoAI, DeskNexo, EnderDevelopment, Emburse and Email-Slicer. These are projects and collaborations, not necessarily all Cardo clients or equivalent engagements.
View Agustin on LinkedInExperience built across creative, digital and commercial roles.
Before founding Cardo Growth, Agustin worked across advertising, creative direction, copywriting, SEO and outbound operations.
His career includes roles at Grey Argentina, Commute, UTAG and Plug 'N' Play Systems, alongside independent projects connected to brands including Toyota, Coca-Cola, Meta, Amazon Music, BBVA, Citroën and others.
These were roles and projects across Agustin's wider career. They should not be interpreted as Cardo Growth client engagements.
- Grey ArgentinaAdvertising Copywriter · Creative and brand foundation
- Commute and UTAGCreative Director · Multidisciplinary direction and commercial communication
- Independent and international rolesSEO, content, websites and technical communication
- Plug 'N' Play SystemsCold email, campaign optimisation and outbound operations
- Cardo GrowthFounder-led growth leadership and specialist execution
Clear direction without unnecessary layers.
Commercial context first
Recommendations begin with the offer, market, buyer and operating reality — not with the service Cardo would prefer to sell.
Decisions over deliverable volume
The objective is not to produce more documents or activity. It is to clarify what matters, execute it and learn from the result.
Transparent attribution
Deliverables, leading indicators, generated pipeline and client-closed revenue are reported as different types of evidence.
Direct accountability
The founder remains involved in the decisions, execution and commercial learning throughout the engagement.
Bring the growth problem.
We'll define the right next move.
If the constraint is unclear, we will identify where deeper investigation is required. If the capability gap is already known, we will discuss whether Cardo is the right partner to build or operate it.
Best suited to B2B companies and regional market teams with a proven offer, identifiable buyers and the capacity to act on new opportunities.