What does a B2B outbound agency actually do?+
It builds and runs the system that gets your offer in front of the right senior buyers on purpose, rather than waiting for referrals or inbound. In practice that means account and persona selection, data and deliverability infrastructure, cold email and LinkedIn campaigns, human reply handling, qualified meeting booking and reporting that feeds back into targeting. A serious B2B outbound agency is measured on qualified conversations with real decision-makers — not on emails sent, opens or replies.
How is Cardo different from a typical cold email agency?+
Most cold email agencies sell volume: a list, a sequence and a report. Cardo sells a commercial system. We only launch after the ICP, offer and qualification bar are clear; we build dedicated deliverability infrastructure so campaigns don't degrade; we handle replies with a real person; and we report at account level so each cycle improves the next. Cold email and LinkedIn are inside the engine, not the engine itself.
How long before we see qualified meetings?+
The first four to six weeks are typically infrastructure, data and messaging — domains warmed, lists built, sequences shipped. Qualified conversations usually start landing from week three to six once senders are warm and messaging has been tested against a live audience. The pace after that depends on ICP density, market timing and how sharp the offer already is, not on how many emails we send.
Do you guarantee a number of meetings?+
No, and we will not pretend to. Anyone who guarantees a fixed meeting count without knowing your ICP, offer and market is selling volume, not outcomes. Cardo commits to running the engine to a professional standard: targeting the right accounts, protecting deliverability, handling replies well and reporting honestly. Meeting quality is the metric we optimise; meeting quantity is a function of the market we're pointed at.
Will outbound damage our brand or our primary email domain?+
Not when the infrastructure is built properly. Cardo uses dedicated sending domains — never your primary — with correct SPF, DKIM and DMARC, warm-up and inbox monitoring. Messaging is written for a specific buyer with a specific reason to reply, not blasted at everyone. The brand risk with outbound is real when campaigns are generic; it collapses when targeting and messaging are precise.
Do you send high volume?+
We send the volume the market and the offer justify — no more. Volume without targeting produces spam complaints and burns domains; volume with sharp targeting produces qualified conversations. The lever we pull hardest is precision, then infrastructure, then volume. If a market can only absorb 400 well-targeted messages a week, we will not push 4,000 to look busy.
How does Cardo work with our internal sales and marketing team?+
As a specialist capability alongside them, not in place of them. Emburse is a good example: they already had marketing and sales; Cardo added the outbound engine that reaches senior buyers reliably. We share targeting, messaging and account-level learning with your team so what we discover in the market becomes usable inside your commercial operation.
Which countries and languages do you run outbound in?+
Cardo runs outbound across Europe and LATAM as core markets, with active experience in Africa and Southeast Asia through the Connectaverse and Globalli engagements. Campaigns run in English, Spanish and Italian, with localised messaging when the market demands it. Geography is treated as part of the ICP, not an afterthought — a well-targeted account you cannot credibly approach yet is not yet part of the first-priority list.
What do we need to have in place before starting?+
A clear enough offer to describe in one sentence, a sales function that can take the calls, and an executive willing to make sharp decisions about who we chase and who we don't. If the offer is still ambiguous, the honest answer is to run a positioning sprint first — outbound will not fix a proposition problem, and shipping volume on top of a fuzzy offer usually makes the confusion louder.
How is pricing structured?+
Cardo works on a retainer that reflects the scope of the engine — number of markets, account universe, sequence complexity and reply-handling load — not per lead or per meeting. Per-meeting pricing encourages agencies to lower the qualification bar. A retainer keeps everyone incentivised to protect quality, deliverability and the client's brand. Specific pricing is agreed on the strategy call once scope is understood.
What does a B2B lead generation agency actually own?+
A B2B lead generation agency should own everything between your offer and a qualified conversation: who gets targeted, the data behind the list, the sending infrastructure, the messaging, the replies and the reporting. What it does not own is your sales process, your pricing or your close rate. Cardo owns the acquisition layer and hands over qualified meetings; your team owns the deal from the first call onwards.
Outsourced SDR team vs B2B outbound agency: which one do you need?+
An outsourced SDR gives you extra human capacity to work a process you already have. A B2B outbound agency builds the process itself — ICP, data, deliverability, messaging, appointment setting and reporting — and then runs it. If your targeting, infrastructure and messaging already work and you simply need more hours, outsourced SDRs are cheaper. If the system does not exist yet, adding SDR headcount on top of it usually just produces more activity without more qualified meetings.