Clear thinking for better B2B growth decisions.
Practical analysis on growth strategy, positioning, acquisition, conversion and market expansion — written for founders and commercial leaders who own pipeline and revenue.
Strategic and practical thinking for the people deciding what to fix, build or activate next.
Cardo Growth · Insights
B2B Go-to-Market Strategy: A Practical Framework
B2B Go-to-Market Strategy: A Practical Framework
What a B2B go-to-market strategy contains, a seven-step framework for building one, illustrative examples, and how GTM strategy differs from marketing strategy.
16 September 2026Cardo Growth · Insights
How to Define an ICP That Produces Qualified Sales Meetings
How to Define an ICP That Produces Qualified Sales Meetings
A real Ideal Customer Profile is more than a firmographic filter. It connects account profile, buying committee, business pain and trigger events — and it earns the right to exist through market feedback.
6 March 2025Cardo Growth · Insights
From Technical Capability to a Sellable B2B Offer
From Technical Capability to a Sellable B2B Offer
Engineering-led companies often sell what they build, not what the market buys. Turning capability into a sellable offer is a positioning and packaging problem — clarifying ICP, positioning and GTM.
13 January 2025Not sure which part of the system needs attention?
Use the seven-question Growth Diagnostic to identify the area most likely limiting growth.