Outbound acquisition engine · Fintech infrastructure
An outbound programme that reached the sales team's operating capacity.
Nexora provides infrastructure and support to fintech companies.
Entry point: Activate
Fintech infrastructure
Nexora needed enough qualified demand to reach the internal sales team's operating capacity, through a repeatable outbound programme.
The commercial constraint
The sales team could convert, but there was not enough qualified demand reaching it to work at capacity.
What Cardo did
- Region and seniority segmentation
- Dedicated sending infrastructure
- Enriched and verified data
- Multi-step outbound sequences
- Continuous testing
- Reply qualification
- Handover of opportunities to the sales team
A repeatable outbound acquisition engine feeding qualified calls directly into the internal sales team's calendar.
170
Qualified sales calls generated in three months
€388k
Three agreements closed from the pipeline Cardo generated
Outcome
Cardo built and operated an outbound programme that generated enough qualified demand to reach the internal sales team's operating capacity. The resulting pipeline contributed to three agreements worth €388,000, closed by the client's sales team.
Attribution
Cardo generated the pipeline and the qualified calls. The three agreements were closed by Nexora's own sales team.
When the sales team already converts, the fastest route to revenue is a reliable, repeatable supply of qualified conversations.