Integrated growth system · Positioning · Website · Acquisition
Turning an underperforming digital presence into a connected growth system.
Infinito Software is a Spanish software company with an established offer but an underperforming commercial presence.
Entry point: Rebuild + Activate
A broken website, low visibility, weak positioning, unreliable tracking and disconnected acquisition had resulted in very few commercial conversations for approximately one year.
The commercial constraint
Nothing in the commercial system was connected. Positioning, website, acquisition and measurement each failed independently, so no single channel investment could have worked.
What Cardo did
- Service and offer clarification
- Positioning and commercial messaging
- Website strategy and rebuild
- Conversion architecture
- Analytics and event tracking
- SEO
- Outbound
- Paid acquisition
- Channel integration
A measurable website and acquisition infrastructure connecting positioning, SEO, outbound, paid media and conversion tracking.
Leading indicator
As an early signal, qualified conversations began entering the pipeline after roughly a year of very little commercial activity.
Attribution
Early commercial signal reported by the client. This is a leading indicator, not a revenue claim. System built and operated by Cardo.
When several parts of the system are broken at once, rebuilding the foundation and the measurement layer has to come before scaling any channel.