Connect acquisition, conversion and commercial outcomes.
Cardo designs and implements marketing analytics so you can follow a buyer from click to lead, qualified lead, opportunity, won deal and revenue. GA4, Google Tag Manager, ad-platform conversions and CRM data are connected so marketing decisions rest on commercial outcomes, not dashboards.
Not sure this is the real constraint? Run the Growth Diagnostic.
Most tracking stops exactly where the business starts.
GA4 counts sessions and form submits; the CRM knows which deals closed; the ad platforms each claim credit. Without a connected measurement layer nobody can say which spend produced pipeline. A new dashboard does not fix that — the event model and the data flows do.
- GA4 and ad platforms reporting different numbers
- No reliable UTMs or source data in the CRM
- Ad platforms optimising on form fills instead of qualified leads
- Reports that describe traffic but not revenue
What Cardo implements.
Event taxonomy
A documented event model from click to revenue, shared by marketing and sales.
GA4 & GTM
Clean GA4 properties and Google Tag Manager containers with consent-aware tagging.
Ads conversion tracking
Google, Meta and LinkedIn conversions with enhanced and offline conversion feedback.
UTMs & CRM
Consistent UTMs and source fields captured into the CRM on every lead.
Behaviour analytics
Tools like Microsoft Clarity where session insight helps conversion work.
Attribution & reporting
Attribution architecture and reporting that answer budget questions honestly.
How the measurement layer is built.
- 01
Audit
Current tags, events, consent, UTMs and CRM fields reviewed.
- 02
Design
Event taxonomy and the Click → Lead → Qualified → Opportunity → Won → Revenue model.
- 03
Implement
GTM, GA4, ad conversions and CRM capture built and tested.
- 04
Connect outcomes
Offline conversions and CRM stages fed back to platforms.
- 05
Report and maintain
Data-quality checks and reporting that stay trustworthy over time.
What you receive.
- Tracking and data-quality audit
- Documented event taxonomy
- GA4 and Google Tag Manager implementation
- Ad-platform and offline conversion setup
- UTM governance and CRM source capture
- Reporting from click to revenue
A strong fit when
- Teams spending on acquisition without knowing what produces pipeline
- Companies with a CRM that can record stages and outcomes
- Paid programmes that need better bidding signals
Not the right fit when
- Wanting a dashboard without fixing the underlying data
- No CRM or sales process to connect outcomes to
- Very low lead volumes where attribution cannot be meaningful
Integrated-system proof.
Infinito Software is the relevant reference: Cardo rebuilt positioning, website, conversion architecture, tracking, SEO, outbound and paid acquisition as one system. As an early signal reported by the client, qualified conversations began entering the pipeline after roughly a year of very little commercial activity. That is integrated-system proof — it is not attributed to this channel alone, and it is a leading indicator, not a revenue claim.
See client outcomesThe measurement layer under every channel.
Tracking makes paid media, Google Ads and conversion work measurable. Cardo GO, the product, uses this kind of connected data to investigate performance — the service builds the foundation; the product helps operate on it.
- Do you build dashboards?
- Reporting is part of the work, but the outcome is a trustworthy measurement layer. A dashboard on broken data is not the goal.
- Which tools do you work with?
- GA4, Google Tag Manager, Google, Meta and LinkedIn conversion tracking, Microsoft Clarity and the major CRMs.
- Is tracking consent-compliant?
- Tagging is designed around consent, including Google Consent Mode where relevant.
- Can you send CRM outcomes back to ad platforms?
- Yes. Offline and enhanced conversions let platforms learn from qualified leads and opportunities.
Discuss this capability.
If you know which capability you need, let’s discuss scope and fit.
Book a Strategy CallNot sure this is the real constraint? Run the Growth Diagnostic.