Paid media optimised for qualified pipeline, not platform conversions.
Cardo works as a paid media and performance marketing partner that plans, runs and improves paid advertising across Google Ads, Meta Ads and LinkedIn Ads — with offer, creative, landing page and tracking treated as one system, and decisions judged on qualified pipeline and marginal economics.
Not sure this is the real constraint? Run the Growth Diagnostic.
Platforms optimise for what you tell them — usually the wrong thing.
A PPC agency can hit a cost-per-lead target while sales drowns in unqualified form fills. When conversion events stop at the form, bidding algorithms learn to find cheap leads, not buyers. Paid media is not the constraint when the offer or the landing page cannot convert the traffic it already has.
- Cheap leads that sales never progresses
- Budget spread across channels without a clear role for each
- Conversion tracking that ends at the form submit
- Creative and landing pages disconnected from the offer
What Cardo plans and operates.
Channel selection
Which channels deserve budget, and what job each one does: capture demand, create it, or retarget it.
Google Ads
Search and Performance Max built around commercial intent, with query and negative control.
LinkedIn & Meta Ads
Paid social where the buyer is reachable: LinkedIn Ads for defined professional audiences, Meta Ads where the addressable audience is broad enough.
Offer, creative & landing
Message consistency from ad to landing page to sales conversation.
Tracking & CRM feedback
Conversion tracking and offline conversions so platforms learn from qualified outcomes.
Experiments & economics
Structured tests and marginal cost per qualified opportunity, not blended averages.
How paid media is run.
- 01
Audit
Accounts, tracking, landing pages and CRM data reviewed together.
- 02
Plan
Channel roles, budgets and the conversion signal each campaign optimises for.
- 03
Build and fix tracking
Campaign structure and conversion events connected to CRM stages.
- 04
Operate and test
Ongoing optimisation with a documented experiment backlog.
- 05
Report on pipeline
Spend, qualified leads and opportunities reported side by side.
What you receive.
- Paid media audit and channel plan
- Campaign builds across Google, Meta and LinkedIn as relevant
- Creative and landing page briefs
- Conversion tracking and offline conversion setup
- Experiment backlog and testing cadence
- Reporting from spend to qualified opportunity
A strong fit when
- An offer the market already understands and wants
- Enough budget to learn within a reasonable time
- Willingness to connect CRM outcomes back to ad platforms
Not the right fit when
- Positioning or landing pages that do not convert existing traffic
- Budgets too small to reach statistical signal
- Success defined only by platform-reported conversions
Measured paid acquisition evidence.
The figures below are D’Atri Google Ads operating evidence across comparable periods — one channel within Cardo's broader paid media capability. They should not be generalised to LinkedIn Ads or Meta Ads. Broader integrated-system evidence is in the Infinito Software outcome.
- Ads spend
- ARS 552,829
- from ARS 772,730−28.5%
- Comparable primary conversions
- 117
- from 67+74.6%
- Comparable account CPA
- ARS 4,725
- from ARS 11,533−59.0%
Measured Google Ads operating evidence from an account Cardo operates. It is not proof that every paid channel will produce the same result, and the outcome is not credited to a single factor.
- Account spend in comparable 28-day periods; lower-intent Display reduced and budget concentrated on Search.
- generate_lead + whatsapp_click held constant across both periods, even when WhatsApp was temporarily removed or re-added as Primary.
- Calculated against the same generate_lead + whatsapp_click definition in both periods; rounded platform values.
- Source: Google Ads · Google Ads, comparable primary series
Connected to measurement and conversion.
Paid media depends on tracking and on a site that converts. It is often part of an Integrated Growth engagement.
- Which channels do you manage?
- Google Ads, Meta Ads and LinkedIn Ads, chosen by where your buyers are and what job each channel needs to do.
- How is this different from a typical PPC agency?
- Optimisation targets qualified pipeline via CRM feedback, and offer, landing page and tracking are part of the scope.
- When is paid media not the right move?
- When the offer or the site cannot convert the traffic you already get. Then positioning or conversion work comes first.
Discuss this capability.
If you know which capability you need, let’s discuss scope and fit.
Book a Strategy CallNot sure this is the real constraint? Run the Growth Diagnostic.