GOOGLE ADS AUDIT TOOL · ROOT-CAUSE ANALYSIS

Audit the account. Investigate what changed. Know what to do next.

Cardo GO is PPC audit software for evidence-led investigation—not another static checklist. It connects account structure, search terms, changes, measurement and post-click context when relevant.

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From account review to a supported decision.

Inspect

Review account structure, campaigns, keywords, negatives, search terms and recent changes where supported.

Investigate

Connect performance movement with GA4, landing-page, tracking and lead-quality evidence when relevant.

Recommend

State the evidence, likely cause and exact proposed change without overstating certainty.

Approve and verify

Execute only supported changes after approval, then confirm resulting state.

More useful than a static audit checklist.

A checklist can find common configuration gaps. This Google Ads audit tool is designed to investigate why performance moved and what action the available evidence supports now.

Built for recurring agency and in-house review.

The strongest fit is a PPC team managing repeated account investigations where manual context switching has a meaningful cost.

GOVERNED EXECUTION

No blind autopilot.

You approve supported changes before execution. Cardo GO checks the result after important changes.